For the fourth year, TTCF facilitated the Give Back Tahoe (GBT) Giving Season to elevate the missions of our local nonprofits and inspire collective giving. Thanks to the generosity of you and other donors in our community, this was our most successful year to date. We leveraged over half a million dollars for 60 local nonprofits. That’s 31% more than 2016 and over $100,000 more than our projected goal!
- 60 participating nonprofits
- $501,820 infused into North Tahoe – Truckee (up from $382,366 in 2016)
- $94,032 leveraged in matching grants
- $50,000 awarded in Challenge Grants raised by TTCF
- $2,220 raised at the Give Back Tahoe Variety Show
- 7 nonprofits raised more than $20,000 each
With the goal of strengthening our nonprofits, helping them develop their year-end fundraising techniques, and connecting them with new donors, Give Back Tahoe builds each year. This year, we focused on helping our nonprofits strengthen their community presence through social media, video storytelling, and the first ever Give Back Tahoe Variety Show. To encourage nonprofits to connect with new and past donors, TTCF secured $50,000 in Challenge Grants. Challenge Grants make it possible to award nonprofits and their donors for exemplary fundraising efforts through specific challenges throughout the first two weeks of the Giving Season, November 28th – December 12th. With this added incentive to push harder, seven nonprofits raised over $20,000 each! See who won the Challenge Grants on the Leaderboard.
The Give Back Tahoe Variety Show was a live, telethon style fundraising event that was live-streamed online, on TV, and on the radio and aired on TV four times through December 31st. The live event was an extremely fun and dynamic opportunity to celebrate our community and featured four local performing acts. Nonprofits were also invited to create and perform two minute skits, and they delivered everything from on-stage science experiments to improv dance performances. The Variety Show offered nonprofits an opportunity to strengthen their message, and raised community awareness of our nonprofit sector. To see some of the show for yourself, check out the highlight reel or view the photo album on facebook.
Through online marketing strategies, nonprofits have created a long term engagement and conversion funnel that will build throughout the year. They were also able to test what works and doesn’t for their audiences. Nonprofits were grateful for the opportunity to participate in the Give Back Tahoe Giving Season once again. In the past four years, Give Back Tahoe has raised over $1.36 million for our region, and built a stronger nonprofit sector.
TTCF is grateful for our Business Sponsors who help make the campaign a reality! If you’re interested in helping make the Give Back Tahoe Giving Season even more impactful, contact Ashley Cooper, Communications Manager, at firstname.lastname@example.org.