TTCF’s Stacy Caldwell Talks About Give Back Tahoe

Last Tuesday, 1,675 people visited the website GiveBackTahoe.org, clicked a “Donate“ button, and gave money to more than 60 participating Lake Tahoe nonprofits. In that one day, Give Back Tahoe raised over $214,000. Some of these folks clicked a “Fundraise” button and created, in just a few minutes, their own campaign, which they could deploy to their friends via email, Facebook, Instagram, etc. The inclusion of this social media functionality is meant to turn this web portal into a “collective giving engine.”